understand the market and competitiveness

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 Based on the work of Michael Porter, this workshop provides you with a  technique and template to allow you to analyse and understand the marketplace in which an organisation operates and support the development of a Strategic Business Plan.

 Having completed the course, you will be able to use the template provided to evaluate the competitiveness of an organisation and prepare reports that show.

• The positive and negative influences affecting the competitiveness of the organisation.
• Possible activities the organisation could undertake to improve the situation.

From this you will be able to prepare, discuss and support the implementation of an Action Plan to improve the current situation.