analysing the product portfolio

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 This workshop based on the work of the Boston Consulting Group, provides a technique and template that will allow you to analyse and understand the product or service portfolio of an organisation in relation to its competitors and to prepare a plan to increase competitiveness.

It can help determine which products to promote, which products to leave alone (for now), and which products you need to withdraw or update.

After you have completed the workshop you will be able to use the technique and provided templates to

• Analyse and understand a product/service portfolio.
• Present your findings.
• Define and discuss possible improvement actions.
• Make and discuss proposals for Action Plan to implement the improvement actions.