Business Briefings present techniques that can be used to confirm the current position of an organisation and identify possible actions to improve the situation.
They are intended for use by business analysts and consultants with the companies they work for and also by the owners or managers of small to medium sized organisations for use with their own organisations.
Business Analysts and Consultant with a portfolio of clients may also se the videos to run business briefings for their clients.
Understanding the Product Portfolio
This business briefing introduces a technique that can be used to help understand the products and services of an organisation in relation to its competitors and determine which products you need to promote, which products you can leave alone (for now), and which products you need to withdraw or update.
At the end of the briefing we provide details of an activity you can perform along with a supporting template for recording your findings and detailing possible improvement actions, that can be used with any business.
It is based on the work of the Boston Consulting Group who designed the technique to determine the attractiveness of a potential investment.
Understanding the Market
To demonstrate using a practical example a technique for analysing and understanding the marketplace in which an organisation operates.
Having completed the course, you will be able to use templates provided to evaluate a particular marketplace and prepare reports that show:
This technique is based on Porter's Five Forces.